When it comes to content, shareability is key. The more people who see and share your content, the more potential customers you have. And the more customers you have, the more money you can make.
So, how do you make your content more shareable? Here are six tips:
Write Cathy Headlines
Headlines are vital because they hook your audience in and are the first thing they see or read from you, just like a title or cover of a book. This means it needs to grab their attention to be effective. There’s no surefire formula for writing headlines that always work, but there are some general principles you can follow to make your headlines more effective. First, keep it short and to the point. Second, use strong words that evoke emotion. And third, make it relevant to your audience.
Use Images and Videos
People are more likely to share content that includes images or videos. Adding multimedia makes your content more visually appealing and easier to consume. Many different types of images can be effective, but some of the most shareable include those that are funny, inspirational, or visually stunning.
Make it Easy to Share
Make sure it’s easy for people to share your content by including social sharing buttons on every piece of content you create. And make sure the buttons are prominently displayed, so people don’t have to search for them. You can also make your content more shareable by using hashtags and tagging other users.
Create “Listicles”
Listicles are just list articles with a silly name. Nevertheless, they’re very popular on social media. People love them because they’re easy to read and usually contain useful information. If you want to make your content more shareable, consider writing a listicle.
Share Other People’s Content
Sharing other people’s content is a great way to build relationships and get exposure for your own content. When you share someone else’s content, be sure to include a brief message and a link back to your own site or blog.
Keep it Short, Sweet
People are busy, so they’re more likely to share shorter articles that get to the point quickly. Aim for around 500 words or less.
Be Controversial
If you can create controversy with your content, you’ll definitely increase its shareability. Always make sure that you can back up your claims!
Always Use Social Media
Social media is a great way to get your content in front of more people—post links to your articles on Facebook, Twitter, and other platforms.
Encourage Sharing
At the end of your article, include a call-to-action that encourages readers to share it with their friends and followers.
Here are a few ways to encourage your audience to share:
- Asking viewers to share your content
- Including a call-to-action at the end of your content
- Offering an incentive, like a discount or giveaway
You can make your content more shareable and reach a wider audience by following these tips. Remember, no matter what you see online, quality is still more important than quantity – so focusing on creating well-written, interesting content that will resonate with your audience is most important.